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  • Why Buy from a Private Jeweler?

    Cheryl with customerI have been a private jeweler in the Richmond area since 1995. As a private jeweler, I function as your representative to provide you with a diamond engagement ring that meets with your highest expectations. I spend many hours researching the diamonds available from my suppliers to ensure you end up with a GIA certified diamond of high quality and value. I work with my master jeweler to provide truly unique and satisfying rings for my discerning clientele. The customers that come to me want one-on-one education with an expert, and they want to select the perfect engagement ring, wedding bands, anniversary gifts, and important mementos.

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  • How Do You Select the Perfect Diamond?

    Does the thought of purchasing a diamond ring overwhelm you? Don't think you know enough about certificates, inclusions, grading scales, and colors? Or do you know the basics, but need a refresher course? A good understand of diamonds is necessary before you begin shopping. I have included the important educational information on my website. During your appointment, we will review all these areas in detail so you are comfortable with your buying decision.

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  • Don't Be Fooled

    Don't Be Fooled It is important to understand that not all diamond certifications are equal. Many labs "over"-grade their diamonds. The only two certifications I offer are GIA and AGS. When you are comparing diamond prices, make sure you take the certifications into account, because it is very possible you are not actually comparing apples to apples, and you will not be getting the best value for your purchase. Remember that a diamond is an investment that will last forever.
Diamond Cut

Diamond Cut

A diamond's cut is considered to be the most important of the four Cs. It is important to understand how a diamond's proportions and the relationship between them affects its brilliance, fire, and scintillation.

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Diamond Color

Diamond Color

When jewelers speak of a diamond's color, they are usually referring to the presence or absence of color in white diamonds. Color is a result of the composition of the diamond, and it never changes over time.

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Clarity

Clarity

When we speak of a diamond's clarity, we are referring to the presence of identifying characteristics on and within the stone. While most of these characteristics are inherent qualities of the rough diamond and have been present since the earliest stages of the crystal's growth below ground, a few are actually a result of the harsh stress that a diamond undergoes during the cutting process itself.

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Carat Weight

Carat Weight

Carat weight is the weight of the diamond measured in carats. One carat is divided into 100 "points," so that a diamond of 75 points weighs 0.75 carats. Carat weight is the most obvious factor in determining the value of a diamond. But two diamonds of equal carat weights can have very different prices, depending on their quality. Diamonds of high quality can be found in all size ranges.

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Certification

Certification

Most consumer purchases of significant value come with important certified documentation. Houses have deeds. Vehicles have titles and registration. But what about something as important as a diamond?

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Diamond Care

Diamond Care

Diamonds are remarkably durable, resistant to scratching except by another diamond, and maintain their brilliant fire extremely well. These qualities make a diamond well-suited to regular wear and are perfect for engagement and wedding rings, which are usually worn every day.

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