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About Cheryl Fornash

Custom Jewelers Richmond VAAfter graduating from Virginia Commonwealth University with a Bachelor's Degree in Business Education in 1972 and receiving a Master's Degree in Education from the University of Virginia in 1976, Cheryl Fornash spent 20 years as a marketing representative for IBM. Returning to her hometown of Richmond, Virginia, she spent 14 years in the retail jewelry business and has since been inspired to start her own venture - one that combines her expertise in the jewelry industry and the technical knowledge gained from her career at IBM.

Cheryl Fornash is not your traditional retail store or an online retailer. With her commitment to customer service and quality products, Cheryl offers you the best of both worlds by providing more personal service, a large diamond and engagement ring selection, and lower prices than a retail store. Also, Cheryl eliminates the risk of buying online. You can view a diamond or a piece of fine jewelry and have all your questions answered in the privacy and convenience of her Richmond office prior to making your buying decision.

As a diamond broker, Cheryl can offer diamonds and fine jewelry at lower prices than a retail store or retailer on the internet. She is in a world-wide network of diamond dealers and has access to the very best certified diamonds in the world, and she has relationships with fine jewelry designers throughout the country.

Cheryl Fornash loves what she does, the people she has met, and feels blessed to be fulfilling her passion. With this privilege come certain responsibilities to the community. Cheryl is proud to support many local charities such as Go Red For Women, American Heart Association, VCU Massey Cancer Center, Children’s Hospital, The Doorways, and Juvenile Diabetes.

It is unique to find a single source with the best prices on diamonds and designer jewelry. Cheryl Fornash has a passion for the jewelry she sells, and is committed to providing the very best prices, quality and service to her customers. Schedule an appointment in her Richmond, VA location and find out first-hand what the Cheryl Fornash Experience is about!




Safeguarding Your Trust

Expert Guidance

Selecting fine jewelry should not be a complicated and overwhelming task. Jewelry is the perfect memento, and Cheryl will guide you through the process.

Certification of Quality

All diamonds come with either a GIA diamond grading report or an AGS diamond certificate.

100% Trade Up Policy

We always start with the diamonds we can afford! But as time goes by, we often want something more representative of our current means. All diamonds you buy from Cheryl Fornash come with a 100% trade-up guarantee. You may apply 100% of the original purchase price to any diamond of greater value.

Money Back Guarantee

All non-custom items come with a 14-day money-back guarantee. Click Here to see our full returns and exchange policy.