Call for an appointment: 804.615.9819


About Cheryl Fornash

Cheryl WEBSITE more color photoAfter graduating from Virginia Commonwealth University with a Bachelor's Degree in Business Education in 1972 and receiving a Master's Degree in Education from the University of Virginia in 1976, I spent 20 years as a marketing representative for IBM. Returning to my hometown of Richmond, Virginia, I spent 14 years in the retail jewelry business and have since been inspired to start my own venture - one that combines my expertise in the jewelry industry and the technical knowledge gained from my career at IBM.

I'm not your traditional retail store or an online retailer. I offer you the best of both worlds by providing more personal service, a large diamond and engagement ring selection and lower prices than a retail store. Also, I eliminate the risk of buying online. You can view a diamond or a piece of fine jewelry and have all your questions answered in the privacy and convenience of my Richmond office prior to making your buying decision. I hope you will give me an opportunity to earn your business.

As a diamond broker, I can offer diamonds and fine jewelry at lower prices than any retail store or retailer on the internet. I import GIA and AGS certified diamonds directly from Israel and Belgium, and I have relationships with fine jewelry designers throughout the country. These relationships and the fact that I have avoided the high overhead of a retail store allow me to offer you diamonds and jewelry at incredible prices.

I feel blessed to be fulfilling my passion and with this privilege comes certain responsibilities to my community. I’m proud to support many local charities such as Go Red For Women, American Heart Association, VCU Massey Cancer Center, Children’s Hospital,  The Doorways, and Juvenile Diabetes.

It is unique to find a single source with the best prices on diamonds and designer jewelry. I have a passion for the jewelry I sell, and I'm committed to providing the very best prices, quality and service to my customers. I look forward to hearing from you.




Safeguarding Your Trust

Expert Guidance

Selecting fine jewelry should not be a complicated and overwhelming task. Jewelry is the perfect memento, and Cheryl will guide you through the process.

Certification of Quality

All diamonds come with either a GIA diamond grading report or an AGS diamond certificate.

100% Trade Up Policy

We always start with the diamonds we can afford! But as time goes by, we often want something more representative of our current means. All diamonds you buy from Cheryl Fornash come with a 100% trade-up guarantee. You may apply 100% of the original purchase price to any diamond of greater value.

Money Back Guarantee

All non-custom items come with a 14-day money-back guarantee. Click Here to see our full returns and exchange policy.